Marketing Research - 925 Words

MK0011 – Consumer Behaviour Q1. Explain the tri-component attitude model. Answer: According to this model, attitudes are consisting of three main components: a. Cognitive component (Knowledge, beliefs) b. Affective component (emotions, feelings) c. Conative component (behavioral aspect) Three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Cognative component:- The first part of the tri-component attitude model cognitive component consists of a persons cognitions ie. the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. This knowledge †¦show more content†¦Describe three types of motivational conflict. Answer : Motivation in the workplace looks at why. Why does one employee thrive in a particular task while another stumbles? Why does Candidate A go all out to earn a position while Candidate B shows no interest? The employee s motivation guides his decisions and actions. The employee suffers from motivational conflict when the desire to act conflicts with some other emotion or motivation. Q6. A. What are needs? What are the various types of needs? Discuss their features. Answer : Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his 1943 paper A Theory of Human Motivation and his subsequent book Motivation and Personality. This hierarchy suggests that people are motivated to fulfil basic needs before moving on to other, more advanced needs. This hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the B. What are different consumer needs, as described by Maslow? Give proper examples to explain each of them. Answer : Maslow’s Hierarchy of Needs Maslow s Hierarchy of Needs is a popular way of thinking about people s needs. Developed by psychologist Abraham Maslow asShow MoreRelated Marketing Research Essay3363 Words   |  14 PagesMarketing Research 1. EXECUTIVE SUMMARY Sasel Research has developed a research proposal for Epic Developers to investigate the needs and wants when buying inner-city luxury apartments. The information that we collect will determine the advertising strategies that will be employed. Background information must be considered before research design and data collection methods are implemented. We have collected a variety of secondary information including Australian Bureau of Statistics andRead MoreInternational Marketing Research884 Words   |  3 PagesInternational Marketing Research Conducting An Industry Overview: In order to conduct international market research for a retailing firm entering a new country, it is important to identify the overall industry growth trends and upcoming market changes of that particular market and to consider the situation of the retailing industry at the international level. As the competition in the retail industry is growing, at the domestic as well as international level, there is a need for structural reformRead MoreMarketing Research Application : Marketing Essay1241 Words   |  5 PagesMarketing Research Application #1 Sunetra Choudhury Temple University Marketing Research Application #2 Tide As one of the leading companies in the niche market specializing in laundry detergent and fabric care, Tide has to continuously make efforts to differentiate itself from new, emerging competitors. In order to ensure brand image and loyalty are constant amidst the changes in the marketplace, the company could utilize descriptive research. One of the most common approaches to descriptiveRead MoreInternational Marketing Research10714 Words   |  43 PagesChapter 30 INTERNATIONAL MARKETING RESEARCH V. Kumar, University of Connecticut Introduction A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The advertisement was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals (Payne, website). Could the company have known about this before the product launch in Thailand? Why did the company fail in spite of coming up withRead MoreThe Coop Marketing Research2101 Words   |  9 Pages3/4/13 (Revised) The Coop: Market Research The article starts off with an overview of The Chicken Coop. Daryl Buckmeister is the CEO and first started the company in 1974. Since the beginning it has had an annual 10% increase in sales. He is a â€Å"hands on† kind of man and believes that the success of the company is due to his â€Å"stay in touch† with the customer basis technique. His top two managers believe that they need to invest in a â€Å"more systematic market research to address quality and customer satisfactionRead MoreMarketing Research2072 Words   |  9 PagesShin Yao 15723 2. According to the Marketing Research Association(2000), Marketing Research is defined as follows: Marketing Research is the function which links the consumer, customer, and public to the marketer through information, information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information requiredRead MoreHotel and Marketing Research4269 Words   |  18 PagesSubaru: â€Å"Mr. Survey† Monitors Customer Satisfaction 1. Marketing research can play an important role in helping Subaru understand the devotion of consumers to its brand. It can help them understand the motivations, perceptions, and preferences of consumers in their market. It can also provide them with a profile of their loyal customers. 2. Management Decision Problem: What can Subaru do to improve customer loyalty? 3. The marketing research problem is to determine customer preferences for automobilesRead MoreEssay about Marketing Research931 Words   |  4 PagesImportance of Marketing Research Companies use marketing research to identify problems or opportunities that they might encounter. Organizations may also use marketing research to identify their strengths and weaknesses, and certain trends that are forming in their market. HR Block is a tax service company that prepares state and federal taxes for individual customers and small to mid-size companies (HR Block, 2010). This company has defined their marketing research and has different typesRead MoreMarketing Research Report On Netflix Essay1565 Words   |  7 Pages Marketing Research Report November 20, 2016 Muthanna Al-Hanooti MKT/421 Henry Weber Introduction Netflix produces DVD Rentals and Streaming of movies and television shows and other related products (Netflix.com, 2016). The quality and services of products helps Netflix to make its image and brand loyalty among its existing competitors. But, the competition in the market forces the organization to introduce new products for making improvement in the organizational sustainability (ArnoldRead MoreDifference Between Market Research And Marketing Research Essay1803 Words   |  8 PagesGlobal and marketing research is important to gain valuable information relating to the needs and wants of customers. With the help of effective research, businesses can enhance their performance to attract potential customers in the global and domestic market (Akaka, Vargo and Lusch, 2013). Granting these two terms are often used interchangeably, they have some distinctive qualities. The main difference between Market Research and Marketing Research is the scope of the concept. Market Research is a

Federalist Paper No. 51, by James Madison - 561 Words

â€Å"In framing a government which is to be administered by men over men, the great difficulty lies in this: you must first enable the government to control the governed; and in the next place oblige it to control itself,† are words written by James Madison in The Federalist Papers No. 51. The Federalist Paper No. 51 is one of several documents that compose the Federalist Papers, a series of essays written by James Madison, John Jay, and Alexander Hamilton promoting the ratification of the Constitution. In this particular paper, several principles are used as arguments for ratification. Specifically, a main argument discussed is the means this government would have to self-regulate itself. Following the sentence quoted above is, â€Å"A dependence†¦show more content†¦The bill itself seems harmless, but attorneys argued that the bill would make it difficult to challenge the validity of foreclosure records when reports of improperly foreclosed homes were increasing. To ensure that the unintended effects of the bill wouldn’t harm consumers, President Obama vetoed it and sent it back to Congress. This is where the system of checks and balances is used. When the president disagrees with a legislation passed by Congress, he has the right to veto the bill as the executive branches check and balance against the power of the legislative branch. President Obama’s actions showed how the executive branch can check the legislative branch by vetoing bills that could potentially harm the public welfare of the nation. Of course, Congress could have overturned President Obama’s veto with a 2/3 vote in both houses. While the executive branch can veto legislations passed by the legislative branch, the legislative branch can also check the executive branch by overriding the presidential veto. â€Å"Ambition must be made to counteract ambition.† The system of checks and balances is one branch counteracting the influences of another, creating a stalemate as exemplified above. None of the three branches can exert any source of power over the others without being counterbalanced by the powers of another branch. For example, President Obama nominated Elena Kagan for the Supreme CourtShow MoreRelatedThe Federalist Papers By John Jay1184 Words   |  5 PagesThe Federalist Papers Essay The Federalist Papers written by John Jay, Alexander Hamilton and James Madison were wrote to convince the people of the states that the newly written constitution would be a vastly better system of government than the articles of confederation, and that the states should ratify it. The purpose of Federalist Paper No. 51 is to inform the reader of safeties created by the constitutional convention to maintain separate branches of government, and to protect theRead MoreFederalist 511076 Words   |  5 PagesFederalist No. 51 is an essay by James Madison, the fifty-first of the Federalist Papers. It was published on Wednesday, February 6, 1788 under the pseudonym Publius, the name under which all the Federalist Papers were published. One of the most famous of the Federalist Papers, No. 51 addresses means by which appropriate checks and balances can be created in government and also advocates a separation of powers within the national government. One of its most important idea s is the pithy and oftenRead MoreThe Government Into A Viable Operating Legislation1345 Words   |  6 PagesIf James Madison were here today he would be pleased to see how his thinking has molded the government into a viable operating legislation. 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However, the government itself was corrupt so the three branches had to be separated toRead MoreFederalist And Dual Federalism1257 Words   |  6 PagesThe United States under the Articles of Confederation had a Federalist nation in its truest and basest sense. Originally, the Articles united the separate states together under an extremely weak central Congress with few powers. That left most of the powers of government with the states, which caused many problems in terms of regulation and protection of rights and liberties. Most states had different currencies, taxes, protections of rights (in the individual state constitutions), and other policiesRead MoreThe Revolution Of A Successful Political Revolution1389 Words   |  6 Pagesfathers. Both The Federalist Paper by John Jay, James Madison, and Alexander Hamilton and Democracy In America by Alexis de Tocq ueville analyze how establishing these different structures will lead to a successful American government founded on democracy. In The Federalist Papers the authors use two different articles, Federalist Paper 10 and Federalist Paper 51, to demonstrate how the systems set in place would lead to set up a structure for a successful democracy. Federalist 10 focused on how theRead MoreFederalist Papers : The Federalist Paper1617 Words   |  7 PagesDaniel Gasca Mr. Brooks AP Government Period 1 10/27/15 The Federalist Papers The Federalist Papers Ten and Fifty-One were the ideal papers written by Madison to support th ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬e ratification of the Constitution. Out of all the federalist papers, these are two of the most important federalist papers. So what were the federalist papers? They were 85 essays written by three gentlemen: Alexander Hamilton, James Madison, and John Jay that explained particular provisions of the Constitution in detailRead MoreThe Federalist Papers By James Madison, Alexander Hamilton, And John Jay1974 Words   |  8 PagesThe Federalist Papers written by James Madison, Alexander Hamilton, and John Jay are one of the greatest collections of literature from the time period of 1787 to 1788 when the Constitution was being ratified by the states. This collection of eighty-five essays was written for the states, to help them better understand and grasp a concept of why they should vote for the ratification of The Constitution. Why did the Madison, Hamilton, an d Jay write The Federalist Papers and what is there underlyingRead MoreFederalist vs. Anti-Federalist Essay844 Words   |  4 PagesFederalist vs. Anti-Federalist The road to accepting the Constitution of the United States was neither easy nor predetermined. In fact during and after its drafting a wide-ranging debate was held between those who supported the Constitution, the Federalists, and those who were against it, the Anti-Federalists. The basis of this debate regarded the kind of government the Constitution was proposing, a centralized republic. Included in the debate over a centralized government wereRead MoreProblem of Tyranny of the Majority927 Words   |  4 Pagesâ€Å"Problem of Tyranny of the Majority† Federalist papers were a series of essays written by Alexander Hamilton, John Jay and James Madison and were publish with the pen name â€Å"Publius†. They were first written to urge the citizens of New York City to support ratification of the proposed United States Constitution. This paper will analyze the problem of tyranny of the majority in both society and the government by using Madison’s Federalist Papers No.10 and 51. It will also discuss how the republican

Sexualisation of women in the music industry Essay Example For Students

Sexualisation of women in the music industry Essay Some may dismiss this issue as no more than yet another moral panic situation between sexuality and young girls, UT some see this as a serious subject and some of these people are in fact the girls being targeted (Church, 2014). The music industry with their music videos is one of the major influences contributing to the exultations of young girls. With the raunchy outfits and extreme sex appeal that music videos are displaying, gives an explanation for the increasingly sexualities behavior with teen girls. There are many ways in which adolescent girls can be influenced by the exultations of the music industry. Ways such as, advertising clothing which is low cut, skimpy and sexually adding, masking young girls in makeup to make them look more attractive, and having a promiscuous outlook to the opposite sex at a young age. The constant contradiction between remaining innocent but looking visually irresistible to young males for young girls is becoming harder on account of the social moralities for youths in this generation. Are we putting too much undue pressure on young girls to look a certain way? When did this become an issue? Exultations in the music industry has been an issue since the early sasss when the television channel MET was invented, and singers generated film clips to accompany heir music (bright blue, 2013). Before music clips, the sexual element of the music was wrapped in the raunchy lyrics. Music videos started in 1981 when the pop hit Physical by Olivia Newton John was released. This music video contains multiple women in tight, floor colored spandex gym clothes, performing what you would see in a gym, only more sexualities, with the thrusting and personified dance moves (Youth, 2013). This is backed up by her lyrics stating There is nothing left to talk about, unless it is horizontally. The lyric is referring to sexual behaviors. On June 4th 2013 the most controversial, sexualities, and raunchy film clip was released (Youth, 2013). This was Mille Cyrus We Cant Stop. The video contained Mille with a group of rebellious youths, causing mayhem and havoc in a mansion. In the majority of the video, Cyrus is wearing nothing but white contoured leggings and a skimpy white bra. Mille is also shot with her legs open, and the camera between her legs, this is suggesting sexual behavior. Mille has billions of teen admirers all around the world (Vivo, 2013) and for them viewing this sort of materials can brand an ideology in their minds of how they should be behaving. Mille speaks out in a current interview and states Girls should see me as a role model, I am cool, calm and eave hit 150 billion views on Youth (Seventeen, 2014). She is using her status to gain fans and manipulate you into thinking she is correct in the way she thinks, speaks, and acts. Both Mille and Olivia have referred to sexual conducts and displayed raunchy and suggestive dancing which can be seen as a lack of respect for themselves and also a generalization that most girls in the music industry are behaving this way. Have artists tried to contradict the exultations in music videos? 28-year-old British pop diva Lily Allen has made a living off of slamming pop culture, and in her new USIA video Hard Out Here she makes a mockery of the music industry and how girls are behaving in music videos. BBC network, 2014) The potty-mouthed princess makes several comments on how she doesnt have to shake her behind because she has half a brain or Dress like a hooker to attract a good looker. These lyrics of the song reflects on the ways that she is dressed throughout the clip, she is in all black, yet she isnt showing an inch of her own body although she is surrounded by the typical slack hussies who have barely anything on except having their genitals veered (Clips,2014) Th e girls around her are all dancing and moving in an inciting way to attract male attention, all the while making fun of women who feel this is acceptable. .ud7f703b0b205a982fb2ca6505e89b497 , .ud7f703b0b205a982fb2ca6505e89b497 .postImageUrl , .ud7f703b0b205a982fb2ca6505e89b497 .centered-text-area { min-height: 80px; position: relative; } .ud7f703b0b205a982fb2ca6505e89b497 , .ud7f703b0b205a982fb2ca6505e89b497:hover , .ud7f703b0b205a982fb2ca6505e89b497:visited , .ud7f703b0b205a982fb2ca6505e89b497:active { border:0!important; } .ud7f703b0b205a982fb2ca6505e89b497 .clearfix:after { content: ""; display: table; clear: both; } .ud7f703b0b205a982fb2ca6505e89b497 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud7f703b0b205a982fb2ca6505e89b497:active , .ud7f703b0b205a982fb2ca6505e89b497:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud7f703b0b205a982fb2ca6505e89b497 .centered-text-area { width: 100%; position: relative ; } .ud7f703b0b205a982fb2ca6505e89b497 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud7f703b0b205a982fb2ca6505e89b497 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud7f703b0b205a982fb2ca6505e89b497 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud7f703b0b205a982fb2ca6505e89b497:hover .ctaButton { background-color: #34495E!important; } .ud7f703b0b205a982fb2ca6505e89b497 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud7f703b0b205a982fb2ca6505e89b497 .ud7f703b0b205a982fb2ca6505e89b497-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud7f703b0b205a982fb2ca6505e89b497:after { content: ""; display: block; clear: both; } READ: Sacred MUSIC EssayAt one point in the video, Lily and her group of dancers are suggestively eating bananas, insinuating sexual behavior (Independent,2014). Lily is sending a very important message to young girls, she is saying that this behavior is non realistic and too sexualities for young girls who have impressionable mind to be viewing. The suggestive behaviors and the raunchy dance moves, are ways that she eels young girls of todays music video industry are trying to strive to be like. Women in music videos? According to the surveys that were conducted, targeted at year 11 and 12 students, one hundred per cent of the applicants, answered no to whether or not they feel they have to behave this way. This survey response indicates that girls in high school, dont feel the pressures of looking like a girl in a music video, some commented on how it is an unrealistic expectation of what we are expected to look like. Fifty per cent of the surveyors said that they dont feel the need o parade themselves as sexual beings to attract the opposite sex. This proves that half the demographics do not see the importance of sexual attraction or making themselves centre of attention while with the opposite sex. The girls that I surveyed were older teenagers between the ages of seventeen and eighteen, and these people were all for Lily Allens campaign for slamming the sexualities music videos. This shows that the older girls realism, the ideology of being perfect does not exist, and these women shown in these videos are not realistic. In conclusion, the music industry is sexualities older teenage girls to a minor extent. According to the surveys, the older girls dont feel that they have to display every inch of their body to be considered attractive, and most didnt see having male attention as an important social standing to have. To the older teens in actuality, music videos are seen as false and a fake depiction of adolescent girls in reality. Lily Allen has made more or an impact on our generation, making girls embrace how they look, how much they weigh and not letting male attention become something to fear about. Idols like Mille are fooling impressionable young minds into what real women are like, and her depiction, is far from reality.

Lord Of The Flies Essays (910 words) - English-language Films, Films

Lord Of The Flies All humans have free will. All the major characters in Lord of the Flies are human! And to take it one step further they are children. I think this is reason enough to explain why there are significant weaknesses in their personalities, which in the end lead to develop chaos on the island. Most of these weaknesses are exposed through out the book by temptation. When on this island the boys lose sight of sense and being rescued by taking up practices and adventures such as hunting and tribal dances. Take Jack for example, in our modern day society, the kind of child that Jack is would simply be labeled a ?little snot.' He is a arrogant, power thirsting boy who craves stature and knows how to reach the top; he could be compared to a ruthless businessman of our times. If we were to label his personality weaknesses I would easily make the word length requirement for this essay, but when summarized they all come down to evil. In the Lord of the Flies, Jack is indeed responsible for a majority of bad events and trickery. Whether it is stealing fire, even though it would have been given, or leading people away from the one person who wants to help them and get them saved. This to me shows a comparison to Satan and Jesus. In the bible we are told that in order to be saved, (rescued) we are to stay with Jesus. Satan then comes and lures people away with trickery and adventures and makes Jesus despised and a outcast. Jack much like Satan tempted the children to join his camp through games, meat and hunting. Also Ralph much like Jesus offered a stable but fulfilled life through shelters, rules and regulations. Ralph does not impose these rules to be cruel and mean, but so things run in order and everyone is benefited. When comparing Ralph to Jesus it is only in the fact that in order for people to be saved they should follow Ralph, but Jack tempts them and they leave. Because Ralph himself although a better and fairer leader is not at all perfect and has significant weakness in his personality as well. Ralph to falls victim to the temptation of hunting and savagery and on page 188 he joins in with the murder of Simon. Jack invites everyone to his camp for a feast of meat that they gained through a bloody death of a sow. Ralph goes to have a look and is curious through this temptation and then gets caught up in the dance and murder frenzy. In the Lord of the Flies Piggy seems to take up the role of a disabled person, he can never join in and is constantly teased for this reason of simply being different. This creates a extremely low self-esteem problem and this brings out his personality weaknesses. Piggy always has a suggestion at the assemblies and always gives his point of view, by doing this I believe he makes himself venerable and the others take advantage. When Ralph made up the rules of the conch on page 43, Piggy is the first boy to take the conch out of Ralph's hand and say something. To me this shows that for Piggy to gather up confidence he needs to look outside of himself for a source of power. This is shown in chapter 5, Best on Water, when Ralph made a remark about Piggy sticking up to Jack, and Piggy says ?I had the conch, I had the right to speak? without this right I doubt that Piggy would stand up for himself. Piggy lives for the rules and is the only one who truly lives by them and I think this is sy mbolized by it being smashed when the massive boulder kills Piggy. Although the Island itself can't be described as a character it is in a way similar. It at first seems perfect like the Garden of Eden and all things function perfectly, or do they? For example in what sort of paradise would the fruit give diarrhea and stomach cramps. Also every time the boys venture inside the jungle it is mentioned that